With “Satu, Dua, Tiga, Jom!” or “One Two Three, Let’s Go!,” Malaysia Airlines is offering passengers a journey unlike any other. This updated version of the airline’s in-flight safety video combines the captivating world of Malaysian performing arts, culture, and aviation safety in an educational yet engrossing safety video that adds its own distinctively Malaysian flair.
The film opens to the sound of mellow music as Malaysian performance artists and the airline’s cabin crew warmly welcome viewers to watch the safety demonstration video before outlining the eight simple safety do’s and don’ts in a punchy, musical narration read by the nation’s well-known figures and characters. From an Olympic gymnast demonstrating the emergency brace position to a rock band asking people not to smoke on aeroplanes to characters from the Harimau Malaya football team singing about the value of seat belt safety.
The enhanced concept of Malaysia Airlines’ in-flight video is consistent with the airline’s new business practises and consumer travel, as interest in travel has continued to increase as borders across the world have been reopened. While the main message of the film emphasises the value of safety on board, it also gives viewers the chance to experience the friendliness and diversity of Malaysia, whether they travel on Malaysia Airlines or watch it from the comfort of their own homes.
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